The Amul Case Study explores how a dairy cooperative transformed India’s milk industry. It highlights Amul’s innovative supply chain model, grassroots-level farmer empowerment, and effective branding strategies that turned it into a household name. The study showcases how Amul maintained quality, affordability, and trust while scaling nationwide. It also delves into their iconic advertising and strategic product diversification. https://www.youngurbanproject.com/amul-case-study/
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